about

about the founder…Joey Aung

Joey Aung has conceptualized and executed comprehensive branding strategies for clients in the retail industries over the last three decades. Originally trained in graphic design in Melbourne, Australia, Joey won the design award for a limited edition phone card issued by the Australian Red Cross and Australian Telecom while still a university student. After graduating, Joey worked at George Patterson Advertising Agency and other major branding companies before furthering his graphic design career in Hong Kong and Thailand.

After several years in Asia, he continued to pursue new challenges, moving to work in Seattle, then San Francisco, US, where he joined two of the top five branding companies in the country. In the US, he worked on major projects for clients including Starbucks, Wells Fargo, Microsoft, Abercrombie & Fitch and Cinnabon.

After many years in the US, Joey moved to Thailand to work with an Ogilvy-affiliated company, Enterprise IG, on rebranding campaigns for Krungsri Bank, Bank Asia, GMM Grammy and Tesco Lotus. He set up his own company in Bangkok in 2007.

From his base in the heart of Southeast Asia, Joey offers hard-earned marketing insights to both domestic and international clients. Many of Joey’s clients have stuck by him through thick and thin, as he has supported them in opening up new markets and clientele at home and abroad.

Joey is well known for his “east meets west” style. His design approach is a unique composition of traditional hand drawing and brush stroke combined with computer graphics.


When he isn’t working on the next big campaign, you’ll find him playing squash at the Royal Bangkok Sports Club (RBSC) or chilling at his wife’s country cottage in Lad Prao.



about the company…spikebrand

Spikebrand’s role is to discover the true spirit of your company's brand, then convey its strengths and personality through design.

Spikebrand is a partnership of experienced creative thinkers who believe passionately in the power of ideas and the magic of great design.

Spikebrand draws on international branding talents in the Asia-Pacific region. We blend this with our deep knowledge of local markets and people, to offer you a package tailor-made to suit your needs.

Spikebrand sees every assignment as a collaboration – bringing together the best of branding design expertise from around the region, to offer a special level of service and expertise to our clients in Thailand.