strategist

Dave McCaughan
Marketing Thought Leader and Storyteller

BIBLIOSEXUAL

Recently returned to Bangkok Dave has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies.

Dave joined McCann in 1986 in his native Sydney where he built the Strategic Planning function and subsequently since 1995 has been based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development for clients including Coca-Cola , MasterCard, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson&Johnson and many others’.

After a decade based in Tokyo Dave returned to Hong Kong in early 2014 but remains a constant visitor and commentator on marketing in Japan.

He has an extensive history of working on the implications of media changes, how society is influenced by and influences them. Amazingly still seen as an Asian thought leader on youth marketing ( despite the hair) he is also leading key initiatives into the aging markets of Asia.

Dave has talked at over 500 conferences globally and has been a regular columnist for journals like Advertising Age, Japan Close-Up. He is a board member and contributor for ESOMAR’s Research World

In 2015 Dave initiated BIBLIOSEXUAL, a consultancy that brings together his long term passion for understanding the interaction of people and media with brands and stories. He describes a bibliosexual as “someone who understands the relationship between form and content and that for different people one may be more relevant than the other”.

WORKING WITH SPIKEBRANDS TO BUILD GREAT BRAND STORIES

  • Building great brand stories requires discipline, analysis, strategy and execution … and then on-going application
  • Working in partnership Bibliosexual and Spikebrands provide the full spectrum of the elements needed to develop and tell your brand story
  • Bibliosexual offers the business acumen to deliver a robust brand strategy, it’s application to the brand book, guidelines for future new product and communication and then on-going strategic advice for campaign ( sales and marketing ) development
  • Spikebrands then develops the executional elements of the brand story ( logo design, rationalisation, current and future application through a brand guideline book )

With thirty years experience of Dave McCaughan, he brings managing market research of all with extensive relationships in the market research industry in Thailand and globally to offer strategic products and services as following:

  • Brand audits
  • Brand architecture development
  • Brand Book development
  • New product workshops
  • Market research audits and management